shop & studio
curated collection
lungis that take you straight to cloud nine and give you the comfort of a home known
about
Thatch is home - a humble, reliant lifestyle before concrete jungles took over.
It’s the dream of a home that once belonged to us and the materials it housed.
The rugged chair. The afternoon naps. The sweaty sun and the sweet nights. The smell of a flower we cannot remember.
Thatch is the memory of a good life - a life that could be - a life that is maybe?
It’s a potent promise of homecoming.
It looks like a worn-down mat with threads sticking out for attention; a wet khuskhus curtain blocking the slurpiest afternoon; a cold, smoothened earthen floor; an abhorred mosquito net with the softest frillings; a tired technicolour lungi.
what we do
We live in urban settlements now. Write like AI. Breathe toxic air. And curse our degrading environment. We fight every day. We live freely but love hardly. We don’t sing off-tune songs; we fine-tune them. We consume advertising that spends larger than the world’s lowest GDPs.
We are nowhere near an escape, but we know there’s a moment long overdue. The natural script of life could offer that moment/escape
anytime now, collectively or individually.
Thatch believes collective memories are the only ultra-supercomputers that can connect us with where we wish to belong.
These memories need protection and resurrection as urgently and abundantly as possible.
We strive to bring collective memories back.
We have started with homegrown, genderfluid,100% cotton, one-off lungis.
Lungis that take you straight to cloud nine and give you the comfort of a home known.
We are invested in creating lifestyle materials inspired by India and the global south.